Incentive schemes, corporate hospitality, team building, and lead generation conferences — designed around your sector and your pipeline.
Private event access, personal concierge, intimate dining, travel, and landmark occasion planning — handled by Sue, personally.
Built on twenty years of personal relationships with FTSE directors, captains of industry, and senior decision-makers. We do not just arrange events — we engineer the commercial outcomes.
Most hospitality providers know venues. SueCo VIP knows your sector — the relationships that drive decisions, the calendar moments that matter, and the people worth having in the room.
Deep relationships across NHS integrated care boards, health tech businesses, and the senior figures who shape digital procurement. A sector where the wrong introduction costs months.
Client relationships are often the product, and how you entertain says as much about your firm as the returns you deliver. Asset managers, private equity houses, boutique advisers, and FTSE leadership teams.
A sector built on long relationships, long procurement cycles, and the right introductions at the right moment. We understand the decision-making structures in development, contracting, and supply chain.
Fast-moving businesses that need fast commercial outcomes. Scale-ups, enterprise technology businesses, and SaaS companies that need to accelerate relationships with CIOs, CTOs, and procurement leads.
Plus professional services, medical, retail, pharma and beyond — our sector approach applies wherever relationships drive revenue.
From intimate client hospitality to 2,500-delegate international congresses. Every service is scoped from your brief — no packages, no off-the-shelf solutions.
Wholesale access to the UK and Europe's most coveted sporting occasions — premier race festivals, Formula 1 Grand Prix, international test cricket, Grand Slam tennis, championship golf, and more. Direct from operators, never the secondary market. Every event designed around your guests, not assembled from a catalogue.
Bespoke programmes built around your commercial objectives — sales targets, retention goals, culture initiatives. We create tiered reward structures where top performers earn genuinely extraordinary experiences. Not gift vouchers. Things people actually compete to win.
A team building brief is never answered with a package. It is answered with a programme designed around your people, your dynamics, and your objectives. Supercar days at private circuits. Yacht racing on the Solent. Immersive challenges. Cooking academies. Private estate experiences.
We design, produce, and host sector conferences where we curate both your exhibitor base and your delegate guest list. The decision-makers you want in the room arrive as guests of SueCo VIP — before the doors open. Overnight formats with plenary, private dinner, and structured roundtables are particularly effective.
Two distinct capabilities at the largest scale in events. Full production of major international congresses — 2,000–5,000+ delegates, multi-day, multi-language, with exhibition hall, poster sessions, and a full social programme. And for clients attending a major congress: stand design, build, sponsorship negotiation, delegate targeting, and post-event ROI analysis.
Every one of these started with a single conversation. The sector, the objective, and the scale were different each time. The methodology was the same.
Most hospitality events are closed rooms — you invite existing clients, they have a good time, everyone goes home. Nobody measures what actually happened commercially. SueCo VIP is built differently.
Where a client wants it, we use our sector networks to source and invite additional guests — potential clients, commissioners, decision-makers relevant to your commercial objectives. They arrive as guests of SueCo VIP, briefed on who else is in the room.
The hospitality market competes on what. SueCo VIP competes on why it matters: the relationship outcome, the strategic value, the guest feeling genuinely seen.
"Most of the market competes on what — the event, the access, the venue. SueCo's white space is competing on why it matters: the relationship outcome, the strategic value, the guest feeling genuinely seen rather than entertained."
The SueCo VIP PositioningMost operators compete on what — the event, the venue, the access. SueCo VIP competes on why it matters: the relationship outcome, the strategic value, the guest who feels genuinely seen rather than merely entertained.
Start a ConversationSueCo VIP is a small, senior team. Every brief is understood at a commercial level before a single call is made to a venue.
Sue builds relationships, creates access, and delivers what matters — personally present at every significant event, not in the background.
Bob brings commercial and strategic thinking to everything SueCo VIP does, leading business development and sector strategy. Every event has a clear commercial rationale: the right people in the room, the right conversation happening, and a return the client can measure.
No automated responses. No brochures. Tell Sue or Bob what you have in mind — the sector, the objective, the scale — and we will come back with ideas, not a price list.
Sue or Bob will respond personally, usually the same day.
Access to the events that matter, the restaurants that are never available, and the experiences that cannot be arranged without the right relationships. Not a service. A person. Sue.
Six personal service areas, one underlying truth: some things simply cannot be arranged without the right relationships. Select a service to explore.
Cheltenham Festival. Wimbledon. Glastonbury. The Ashes. The Opens. Royal Ascot. The Grand National. The Booker Prize dinner. These are not experiences you find on a booking page. Wholesale relationships and twenty years of personal access mean we can arrange what others cannot.
The rooms that are not listed on any booking platform. The private dining spaces attached to the UK's finest restaurants. Sue's two decades of personal relationships with maître d's, chefs, and proprietors mean access at a level that simply is not available commercially. For client dinners, personal celebrations, or family occasions.
Private aviation, helicopter transfers, first-class flights, complex multi-leg itineraries, supercars on arrival, and yacht charters. Not a travel agency — a personal relationship with the operators who make the difference between a good trip and an extraordinary one.
60th birthdays. Significant anniversaries. Proposals. School leavers. Retirement celebrations. Milestone family gatherings. SueCo VIP designs landmark occasions as complete, personal experiences — not events. The brief is yours. We design the rest.
From a Mayfair suite for a night to a Cotswolds estate for the weekend, a Tuscan villa for two weeks or a private island resort for a landmark occasion. Sue's operator relationships mean access to rooms and properties that are not bookable through conventional channels — and at rates that reflect a direct relationship.
Client gifts, personal shopping, curated wine and spirits, bespoke jewellery, wardrobe sourcing, and anything that needs to be done well and done quietly. For high net worth individuals and senior executives who expect the same standard from their personal life as from their professional one.
Sue is Founder and Managing Partner of SueCo VIP. With over 20 years as Senior Account Director at one of the UK's leading corporate hospitality companies, she has spent her career building the personal relationships that make genuine access possible.
At SueCo VIP, Sue manages every personal brief herself. That is not a policy — it is the product. Her network spans FTSE directors, senior executives, proprietors of the UK's finest restaurants and venues, event operators, and high net worth individuals who have trusted her with the things that matter most.
The concierge service operates on a retained monthly basis or an hourly rate for those with occasional needs. Both give you direct access to Sue and her network — with no junior staff and no handoffs.
No retainer is required to begin. Many members start with a single request — an event, a dinner, a trip — and stay because nothing else compares.
Access, discretion, and a standard of personal service that most people assume no longer exists. It does. It is called SueCo VIP. And it starts with a single conversation.
Begin a ConversationNo forms that go to a team. No automated responses. Write to Sue directly — what you have in mind, however vague — and she will come back personally, usually the same day.
Sue reads and responds to every enquiry personally.